A trademark is something that represents your brand and distinguishes your products or services from your competitors’ products or services. The most common examples include your company name, a product name, logo, and even some slogans.
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When thinking of a name to build your brand or new product line, there are a few things you should keep in mind from a trademark perspective. As a general rule, your trademark, whether it’s your company name, slogan, or logo, must be distinctive.
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Before you become attached to a particular company or product name, you should get a trademark clearance search to ensure there are no conflicts. Keep reading to learn a few basics about trademarks and save yourself from the dreaded rebrand.
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